Optimising your Website for Social Networking Referrals
To respond to the new social networking trends new schemes are required to generate social networking and referral traffic on your websites. Social network feeds have evolved recently that enable users to stream and share their experiences on your site via social networking site such as Yahoo, Facebook, Linkedin and Twitter.
Buying and getting information from the internet is all about trust and relevance. Internet users relying more and more on their trusted personal contacts via their social networks to select what they download, read, play, view, watch, and search for online and significantly buy online. Even Google has added a new Share choice button on its Toolbar. Both Google and Bing have also started to feed information derived from both Twitter and Facebook into their Search outcomes and they have developed programs for describing these search results. This tendency is altering how internet users conduct their searches. It is estimated that about 20% of searches are now performed using social networking.
Referrals from social networking is an absolute goldfield for advertising. These referrals are highly targeted, highly relevant and are supported by endorsements from friends - this is simply outstanding in terms of promotion. A lot of companies and proactively trying to develop these referrals by offering incentives and rewards via discounts and other means. Social Networking and Referral Traffic has taken over a major development trend for evolving website businesses. The next signal for SEO and SEM for amusement, media, and e-commerce is evolve schemes to foster social communication and referrals from websites. Read more here =>
Website Optimisation for Social Networking and Referral Traffic
